I texted six friends and asked one question:
"What's it actually like to experience me?"
Their answers reflected parts of me I'd never thought to include in my brand, yet somehow they all fit together. Turns out, my friends weren't describing six different versions of me. They were describing one woman from six different angles.
What came back became my positioning, my tagline, and the way I talk about my work today.
Now I'm handing you the exact experiment.