The Friend Experiment — Danielle Mercurio

What if your friends could describe your brand better than you can?

Five questions. A few voice notes. A whole new way of seeing yourself.

How it started

I texted six friends and asked one question:

"What's it actually like to experience me?"

Their answers reflected parts of me I'd never thought to include in my brand, yet somehow they all fit together. Turns out, my friends weren't describing six different versions of me. They were describing one woman from six different angles.

What came back became my positioning, my tagline, and the way I talk about my work today.

Now I'm handing you the exact experiment.

Inside you'll get

i.

The exact text message I sent my friends, ready to copy and paste.

ii.

The five questions that sparked some of the best conversations I've had all year.

iii.

The AI prompts I used to uncover the patterns hiding in their responses.

iv.

A simple exercise to help you see yourself through the eyes of the people who already know you.

You don't need a branding agency for this one.

Just a few people who know you well... and the willingness to let yourself be seen.

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